How to Cure the Epidemic of Obsolescence
A majority of companies spend at least 20% of their marketing budgets on materials such as collateral documents, promotional items, and point-of-sale displays. Over 70% of companies don’t track the obsolescence of marketing materials, and of those that do, 40% say they waste 20% or more of their marketing materials because of obsolescence. The Chief Marketing Officer Council has said that obsolescence creates an “epidemic of waste” that undermines the development of an efficient marketing supply chain.
This article explains how a marketing asset management solution enables companies to eliminate or significantly reduce the waste of obsolescence.
