Brand Integrity and Customization

Brand Integrity & Customization

 

Relevance is the new currency of marketing. Corporate marketers have more ways than ever to reach customers and prospects, but creating a meaningful engagement with potential buyers has become harder, not easier. Today, your potential buyers are inundated with marketing pitches, and as the clutter increases, generic, one size fits all marketing messages and materials become less effective.


The solution is to make your marketing messages and materials more relevant by customizing them for specific buyers or audiences. Unfortunately, customizing marketing materials has traditionally been a cumbersome, time-consuming, and costly process. Marketers usually face two equally unattractive alternatives when they want to use customized marketing materials.


  • They can allow field sales personnel, local branch managers, and/or sales channel partners to create and produce customized materials.  The problem with this approach is that it causes corporate marketers to lose control of brand messaging and brand presentation and often results in low quality, “off brand” marketing materials
  • They can perform all document customization within the corporate marketing department. This approach can work if the marketing budget is unlimited, but otherwise it quickly becomes cost prohibitive

With Marcom Synergy’s marketing asset management solution, you no longer need to choose between maintaining control of your brand and reaping the benefits of using customized marketing materials.  By combining powerful online document customization tools with the ability to produce custom materials in very low quantities (even down to a quantity of one), MarcomSynergy puts the power of relevant marketing at your fingertips and within your budget.