Simplified Direct Marketing

Simplified Direct Marketing

 

Despite the recent emergence of social media marketing, direct mail and e-mail remain powerful marketing tools. Unfortunately, many companies are not reaping all of the benefits that effective direct marketing can provide. This is especially true for companies that market through sales partners such as local sales offices or branches, independent agents, franchisees, and value added resellers. In these distributed marketing environments, companies must rely heavily on the marketing efforts of sales partners, and when your partners don’t market effectively, your revenues suffer.


To increase the frequency and boost the effectiveness of their sales partners’ direct marketing efforts, companies need to enhance their marketing support programs in two ways.


  • They must enable sales partners to customize direct marketing programs to fit their specific marketing needs
  • They must make it simple for sales partners to create and execute customized direct marketing programs

Marcom Synergy’s marketing asset management solution enables corporate marketers to accomplish both of these objectives. In addition to managing marketing collateral documents, promotional items, and point of sale displays, Marcom Synergy’s Market Asset Management system provides a powerful and easy to use platform for creating and executing customized direct marketing campaigns. Sales channel partners can select from a variety of direct mail and e-mail templates, modify those templates to suit their marketing needs, and upload or purchase a mailing list.  Marcom Synergy does the rest. Simple. Easy. Powerful.