Streamlined Collateral Management

Streamlined Collateral Management

 

Corporate executives are facing intense pressures to stretch limited marketing budgets and maximize the return on marketing investments. To meet these challenges, astute marketers are aggressively seeking ways to streamline marketing operations. The equation is simple: The dollars saved by improving operating processes can be redirected to fund strategic, revenue-generating activities and programs. One area of marketing operations that offers huge opportunities for improvement is the procurement, production, storage, and distribution of marketing materials such as collateral documents, promotional items, and point-of-sale displays.


Marcom Synergy's marketing asset management system provides a comprehensive and easy-to-use solution that drives significant and measurable improvements throughout the marketing materials supply chain. By combining online materials management and ordering, state of the art on-demand print production, and complete fulfillment services, MarcomSynergy enables marketers to reduce costs and improve go-to-market effectiveness by:


  • Eliminating highly manual, time consuming, and costly collateral procurement processes
  • Automating and streamlining the processes used to receive, manage, and fulfill requests for marketing materials from field sales personnel and/or sales channel partners
  • Eliminating (or significantly reducing) the waste created by marketing materials that become obsolete before they can be used
  • Reducing the time required to provide field sales personnel and/or sales channel partners with current and accurate marketing materials
  • Eliminating the need to store and manage large inventories of marketing materials
  • Making it easy to update marketing materials, thus ensuring that field sales personnel and/or channel partners are always using fresh and accurate marketing materials