Direct General Insurance Case Study

Methodic Approach, Powerful Results!


Direct General Corporation provides insurance and financial products through over 400 locations, over 100 mobile agents and affiliates, via the internet, and through phone sales. Direct employs approximately 2,400 people and boasts annual sales of approximately $500 million.


Managing and distributing the required legal documents and marketing materials for over 700 individual users across three distinct brands presented Direct with several significant challenges. That's where we come in...


Learn how Marcom Synergy strengthened Direct's asset management system.


  • Logistics-related labor reductions
  • Cost cutting related to shipping and warehousing
  • Achieve amazing order accuracy levels
  • Streamlined customizing, producing and distributing personalized local marketing
  • Slash order fulfillment times
  • Minimize human error and overconsumption
  • Reporting and tracking functionality
  • Implementation and training in less than 90 days
  • 24/7 access to everything from any internet ready device
  • Leveraged lower pricing on all materials
  • Reduced environmental impact through digital systems
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Direct General Insurance Case Study